Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 1

Prepare a presentation to a South Korean audience.
Imagine that you invented a new product that you would like to sell to the South Korean market. The product can be anything consumers might find useful. The audience consists of wealthy individuals from South Korea.
Plan the presentation and determine the timing and method of delivery (the purpose and audience have already been determined). Prepare an outline and submit this to your instructor. In addition to the outline, write a cover memo explaining why you made certain decisions regarding cultural differences.