Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 23

Choosing a Channel to Reach a Specific Audience
Suppose your organization wants to target a product, service, or program for each of the following audiences. What would be the best channel(s) to reach that group in your city To what extent would that channel reach all group members
a. Stay-at-home mothers
b. Vegetarians
c. Full-time students at a university
d. Part-time students at a community college
e. Non-English speakers
f. People who use hearing aids
g. Parents whose children play softball or baseball
h. Attorneys
i. Female owners of small businesses
j. Pet owners