Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 24

To combat software piracy, Microsoft tried an unusual communication channel. A new software update turned screens black on computers using pirated software; the update also posted a message to switch to legitimate software copies. The update did not prevent people from using their machines, and they could manually change their wallpaper back to its previous design. But the black screen returned every 60 minutes. Microsoft said there was little protest except in China, where ironically the software piracy problem is greatest. 36
In small groups, discuss this practice.
1. What do you think of this channel
2. Is it ethical
3. Do you think it helped or hurt Microsoft profits in China
4. How do you think receivers of the black screen reacted
As your instructor directs,
a. Post your findings electronically to share with the class.
b. Present your findings in an e-mail to your instructor.
c. Present your findings in an oral presentation to the class.