Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 6

Analyze the implied audiences of two web pages of two noncommercial organizations with the same purpose (combating hunger, improving health, influencing the political process, etc.). You could pick the home pages of the national organization and a local affiliate, or the home pages of two separate organizations working toward the same general goal.
1. Do the pages work equally well for surfers and for people who have readied the page deliberately
2. Possible audiences include current and potential volunteers, donors, clients, and employees. Do the pages provide material for each audience Is the material useful Complete Up-to-date Does new material encourage people to return
3. What assumptions about audiences do content and visuals suggest
4. Can you think of way's that the pages could better serve their audiences
As your instructor directs,
a. Share your results orally with a small group of students.
b. Present your results orally to the class.
c. Present your results in an e-mail to your instructor. Attach copies of the home pages.
d. Share your results with a small group of students, and write a joint e-mail reporting the similarities and differences you found.
e. Post your results in an e-mail message to the class. Provide links to the two web pages.