Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 20

Some businesses make a practice of sending goodwill messages to some of their customers.
Pick a business you patronize that might logically send some thank-you notes. Write a suitable note and design a tasteful visual for it. In a separate document, write an e-mail to your instructor explaining your design and content decisions.
Questions you might want to consider:
Who is your audience Will you write to everyone Will you target big spenders Trendsetters People who might become long-term customers How will you identify your categories
What tone did you select What words and phrases help produce that tone What words and phrases did you avoid What diction choices did you make to convey sincerity
What content did you choose Why What content choices did you discard
What design features did you choose Why What design features did you discard