Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 3

Many multinationals have separate web pages for their operations in various countries. For example, CocaCola's pages include pages for Belgium, France, and Japan. Analyze three of the country pages of a company of your choice.
Is a single template used for pages in different countries, or do the basic designs differ
Are different images used in different countries What do the images suggest
If you can read the language, analyze the links. What information is emphasized
To what extent are the pages similar To what extent do they reveal national and cultural differences
As your instructor directs,
a. Write an e-mail analyzing the similarities and differences you find. Attach printouts of the pages to your e-mail.
b. Make an oral presentation to the class. Paste the web pages into PowerPoint slides.
c. Join with a small group of students to create a group report comparing several companies' web pages in three specific countries. Attach printouts of the pages.
d. Make a group oral presentation to the class