Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 21

As your instructor directs,
a. Survey 40 to 50 people on some subject of your choice.
b. Team up with your classmates to conduct a survey and write it up as a group. Survey 50 to 80 people if your group has two members, 75 to 120 people if it has three members, 100 to 150 people if it has four members, and 125 to 200 people if it has five members.
c. Keep a journal during your group meetings and submit it to your instructor.
d. Write an e-mail to your instructor describing and evaluating your group's process for designing, conducting, and writing up the survey.
For this assignment, you do not have to take a random sample. Do, however, survey at least two different groups so that you can see if they differ in some way. Possible groups are men and women, business majors and English majors, Greeks and independents, first-year
students and seniors, students and townspeople.
As you conduct your survey, make careful notes about what you do so that you can use this information when you write up your survey. If you work with a group, record who does what.
In an e-mail, write up your survey. Your subject line should be clear and reasonably complete. Omit unnecessary words such as "Survey of." Your first paragraph serves as an introduction, but it needs no heading. The rest of the body of your e-mail will be divided into four sections with the following headings: Purpose, Procedure, Results, and Discussion.
In your first paragraph, briefly summarize (not necessarily in this order) who conducted the experiment or survey, when it was conducted, where it was conducted, who the subjects were, what your purpose was, and what you found out. You will discuss all of these topics in more detail in the body of your e-mail.
In your Purpose section, explain why you conducted the survey. What were you trying to learn What hypothesis were you testing Why did this subject seem interesting
or important
In your Procedure section, describe in detail exactly what you did. "The first 50 people who came throughthe Union on Wed., Feb. 2" is not the same as "The first50 people who came through the south entrance of theUnion on Wed., Feb. 2, after 8 am, and agreed to answermy questions." Explain any steps you took to overcomepossible sources of bias.
In your Results section, first tell whether your results supported your hypothesis. Use both visuals and words to explain what your numbers show. (See Chapter 16 on how to design visuals.) Process your raw data in a way that will be useful to your reader.
In your Discussion section, evaluate your survey and discuss the implications of your results. Consider these questions:
1. What are the limitations of your survey and your results
2. Do you think a scientifically valid survey would have produced the same results Why or why not
3. Were there any sources of bias either in the way the questions were phrased or in the way the subjects were chosen If you were running the survey again, what changes would you make to eliminate or reduce these sources of bias
4. Do you think your subjects answered honestly and completely What factors may have intruded Is the fact that you did or didn't know them, were or weren't of the same sex relevant If your results seem to contradict other evidence, how do you account for the discrepancy Were your subjects shading the truth Was your sample's unrepresentativeness the culprit Or have things changed since earlier data were collected
5. What causes the phenomenon your results reveal If several causes together account for the phenomenon, or if it is impossible to be sure of the cause, admit this. Identify possible causes and assess the likelihood of each.
6. What action should be taken
The Discussion section gives you the opportunity to analyze the significance of your survey. Its insight and originality lift the otherwise well-written e-mail from the ranks of the merely satisfactory to the ranks of the above-average and the excellent. The whole assignment will be more interesting if you choose a question that interests you. It does not need to be "significant" in terms of major political or philosophic problems; a quirk of human behavior that fascinates you will do nicely.