Effective Writing 10th Edition by Claire May,Gordon May

Exercise 6

Consider the writing you find in one or two articles in The Wall Street Journal or the business section of another major newspaper or magazine. How effective, or ineffective, do you find the writing? If you have trouble reading or understanding what you read, is the problem due to ineffective writing? If you find the material understandable and interesting to read, what qualities of the writing contribute to this effectiveness? You might consider the Tips for Effective Writing in Figure 1-2 as the basis of your evaluation.