Effective Writing 10th Edition by Claire May,Gordon May

Exercise 9

You have just graduated from college and been hired as an entry-level accountant in a local CPA firm, Olde, Aged, and Outofit, CPAs. When you arrived on the job, you were shocked to learn that the firm's partners, Elmer Olde, Thaddeus Aged, and Ethel Outofit, know almost nothing about social media, especially as it is now being used in business. They boast that they do business "the old-fashioned way" and regard social media as the trendy hobby of inexperienced young people.
At a recent meeting with one of the firm's main clients, however, Mr. Olde heard some disturbing news. This client, Rodney Current, believes that all businesses, if they are to remain competitive and effective, must understand and in some cases incorporate social media into their business practices. Mr. Olde was horrified to hear Mr. Current's views, but he and his partners have begun to suspect that their own views might be just a little behind the times.
Mr. Olde called you into the office because he knows you are fully up-to-date on the use of electronic communication and social media. He has asked you to research the use of social media in business, especially in professional accounting practices. He has not asked you to recommend whether the firm should embrace these media; after all, what could a young whippersnapper like you possibly know? However, he does want to be fully informed about the topic, so that he and the other partners can evaluate whether their firm will need to update their attitudes, and possibly their practices.
Research the topic and write a memo to Mr. Olde, as he has requested.