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Managing Organizational Behavior 2nd Edition by Timothy Baldwin,Bill Bommer,Robert Rubin
Edition 2ISBN: 978-0073530406Managing Organizational Behavior 2nd Edition by Timothy Baldwin,Bill Bommer,Robert Rubin
Edition 2ISBN: 978-0073530406 Exercise 1
What is it about the eHarmony approach that seems to promote long-term matches? Why is self-awareness so important here?
Explanation
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The organization EH identifies that self awareness is an effective strategy for achieving the customer loyalty and the profit generation. The case highlights that the management of this organization focuses on providing the customers credible and long term relationships.
The organization identifies the self awareness is the appropriate method for building customer loyalty and also for profit generation. The approach of EH to promote long term matches is to generate credibility and reputation for the organization.
Through filling a long questionnaire the customers could get awareness about themselves and how serious are there in making the relationship. This self awareness is important for this business as the short term relationship can ruin the business and could get a bad image. Thorough focusing on self awareness the non serious customers would bet eliminated automatically.
The organization identifies the self awareness is the appropriate method for building customer loyalty and also for profit generation. The approach of EH to promote long term matches is to generate credibility and reputation for the organization.
Through filling a long questionnaire the customers could get awareness about themselves and how serious are there in making the relationship. This self awareness is important for this business as the short term relationship can ruin the business and could get a bad image. Thorough focusing on self awareness the non serious customers would bet eliminated automatically.
Managing Organizational Behavior 2nd Edition by Timothy Baldwin,Bill Bommer,Robert Rubin
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