An Introduction to Management Science 13th Edition by David Anderson,Dennis Sweeney ,Thomas Williams ,Jeffrey Camm, Kipp Martin

Exercise 10

Two television stations compete with each other for viewing audience. Local programming options for the 5:00 P.M. weekday time slot include a sitcom rerun, an early news program, or a home improvement show. Each station has the same programming options and must make its preseason program selection before knowing what the other television station will do. The viewing audience gains in thousands of viewers for Station A are shown in the payoff table.
Determine the optimal strategy for each station. What is the value of the game?