An Introduction to Management Science 13th Edition by David Anderson,Dennis Sweeney ,Thomas Williams ,Jeffrey Camm, Kipp Martin

Exercise 20

An individual was interested in determining which of two stocks to invest in, Central Computing Company (CCC) or Software Research, Inc. (SRI). The criteria through to be most relevant in making the decision are the potential yield of the stock and the risk associated with the investment. The pairwise comparison matrixes for this problem are
a. Compute the priorities for each pairwise comparison matrix.
b. Determine the overall priority for the two investments, CCC and SRI. Which investment is preferred based on yield and risk?