Managing for Quality and Performance Excellence 10th Edition by James Evans ,William Lindsay

Exercise 29

PCWorld Magazine changed its method of rating new products to base scores only on product performance, design, and features, dropping price as a criterion, although it will be clearly stated. Their reasoning was "When we used price as a criterion, high-flying products often got dinged for having higher-than average prices, while budget items got a boost based on value. Now superior products-those that are well designed, easiest to use, feature rich, and power packed-get our highest rating." 46 How does this approach relate to the definitions of quality? Does it help or hinder consumers?