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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 9
Identify several businesses in your area that have not adopted the marketing concept. What characteristics of these organizations indicate non-acceptance of the marketing concept
Explanation
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The marketing concept is a philosophy th...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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