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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 20
Discuss the variables of the marketing mix (product, price, promotion, and distribution) as they might relate to each of the following.
a. A trucking company
b. A men's clothing store
c. A skating rink
d. A campus bookstore
Explanation
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The marketing mix variables are known as...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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