
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 20
Discuss the variables of the marketing mix (product, price, promotion, and distribution) as they might relate to each of the following.
a. A trucking company
b. A men's clothing store
c. A skating rink
d. A campus bookstore
a. A trucking company
b. A men's clothing store
c. A skating rink
d. A campus bookstore
Explanation
The marketing mix variables are known as...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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