Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 9

Internet analysts have praised Sony's website as one of the best organized and most informative on the Internet. See why by accessing www.sony.com.
a. Based on the information provided on the website, describe Sony's SBUs. Does Sony have SBUs that are divisions, product lines, or some other profit center structure within the parent company Sony
b. Based on your existing knowledge of Sony as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage (i.e., what makes Sony strategically unique ). How does Sony's website support this competitive advantage
c. Assess the quality and effectiveness of Sony's website. Specifically, perform a preliminary SWOT analysis comparing Sony's website with other high-quality websites you have visited.