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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 13
How can an organization make its competitive advantages sustainable over time How difficult is it to create sustainable competitive advantages
Explanation
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It is necessary to maintain the competit...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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