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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 3
Assume that you are opening one of the following retail businesses. Identify publications at the library or online that provide information about the environmental forces likely to affect the business. Briefly summarize the information each provides.
a. Convenience store
b. Women's clothing store
c. Grocery store
d. Fast-food restaurant
e. Furniture store
a. Convenience store
b. Women's clothing store
c. Grocery store
d. Fast-food restaurant
e. Furniture store
Explanation
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Each business is affected in some way by...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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