Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 20

A marketing strategy is dynamic. Companies must continually monitor the marketing environment not only to create their marketing strategy, but also to revise it if necessary. Information about various forces in the marketplace is collected, analyzed, and used as a foundation for several marketing plan decisions. The following questions will help you to understand how the information in this chapter contributes to the development of your marketing plan:
Conduct a brief technology assessment, determining the impact that technology has on your product, its sale, or use.