Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 22

Business for Social Responsibility (BSR) is a nonprofit organization for companies desiring to operate responsibly and demonstrate respect for ethical values, people, communities, and the natural environment. Founded in 1992, BSR offers members practical information, research, educational programs, and technical assistance as well as the opportunity to network with peers on current social responsibility issues. Visit www.bsr.org.
a. What types of businesses join BSR, and why
b. Describe the services available to member companies. How can these services help companies improve their performances
c. Peruse the "BSR Conference-Overview" tab, located at the top of the home page. What are some advantages to attending the BSR conference and listening to industry leaders and experts in corporate social responsibility