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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 22
The car market may be segmented according to income and age. Discuss two ways the market for each of the following products might be segmented.
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
Explanation
Verified
Verified
Targeted markets are segmented based on ...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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