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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 7
The consumer buying process consists of five stages: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Interview a classmate about the last purchase he or she made. Report the stages used and those skipped, if any.
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Foundations of Marketing 5th Edition by Ferrell,William Pride
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