Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 11

Understanding the process that an individual consumer goes through when purchasing a product is essential for developing marketing strategy. Knowledge about the potential customer's buying behavior will become the basis for many of the decisions in the specific marketing plan. Using the information from this chapter, you should be able to determine the following:
Using Table 6.2, what types of family decision making, if any, would your target market(s) use