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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 12
How does an opinion leader influence the buying decision process of reference group members
Explanation
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An opinion leader is a member of an info...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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Character 255
