
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 17
This chapter discusses various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why
a. Construction equipment
b. Cosmetics
c. Automobiles
a. Construction equipment
b. Cosmetics
c. Automobiles
Explanation
An organizations approach to internation...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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