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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 17
This chapter discusses various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why
a. Construction equipment
b. Cosmetics
c. Automobiles
Explanation
Verified
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An organizations approach to internation...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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