Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 1

Founded in 1910 as Florists' Telegraph Delivery, FTD was the first company to offer a "flowers-bywire" service. FTD does not deliver flowers itself, but it depends on local florists to do it. In 1994, FTD expanded its toll-free telephone-ordering service by establishing a website. Visit the site at www.ftd.com.
a. Click on "International Shipping." Select a country to which you would like to send flowers. Summarize the delivery and pricing information that would apply to that country.
b. Determine the cost of sending fresh-cut seasonal flowers to Germany.
c. What are the benefits of this global distribution system for sending flowers worldwide What other consumer products could be distributed globally through the Internet