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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 17
Define interactivity and explain its significance. How can marketers exploit this characteristic to improve relations with customers
Explanation
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Interactivity is allowing customers to e...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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