Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 4

Visit the information technology company website www.covisint.com and evaluate the nature of the business customers attracted. Who is the target audience for this business marketing site Describe the types of firms currently doing business through this exchange. What other types of organizations might be attracted Is it appropriate to sell any banner advertising on a site such as this What other industries might benefit from developing similar e-marketing exchange hubs