Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 6

To learn more about the world's first creative ad agency built on crowdsourcing principles, including an opportunity to engage the world's most talented creatives, access the Victors Spoils site at http:// victorsandspoils.com.
a. How can Victors Spoils be used to outsource advertising campaigns through co-creation and mass collaboration
b. Victors Spoils and crowdsourcing is built on the foundation that good ideas should come from anywhere. Is it possible that this new approach will eliminate traditional ad agencies and creative departments
c. If you want to engage in activities related to what would be found in the creative department of an advertising agency, how can Victors Spoils help you launch your career