Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 4

In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and even directs them to the nearest Goodyear retailer. Visit the Goodyear site at http://www.goodyear.com.
a. How does Goodyear use its website to communicate information about the quality of its tires
b. How does Goodyear's website demonstrate product and design features
c. Based on what you learned at the website, describe what Goodyear has done to position its tires.