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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 17
A company's marketing strategy may be revised to include new products as it considers its SWOT analysis and the impact of environmental factors on its product mix. When developing a marketing plan, the company must decide whether new products are to be added to the product mix, or if existing ones should be modified. The information in this chapter will assist you in the creation of your marketing plan as you consider the following:
Identify whether your product will be the modification of an existing one in your product mix, or the development of a new product.
Identify whether your product will be the modification of an existing one in your product mix, or the development of a new product.
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Foundations of Marketing 5th Edition by Ferrell,William Pride
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