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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 19
What is a line extension, and how does it differ from a product modification
Explanation
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Two ways of managing existing products a...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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