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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 21
A company often test markets a proposed product in a specific area or location. Suppose that you wish to test market your new revolutionary SuperWax car wax, which requires only one application for a lifetime finish. Where and how would you test market your new product
Explanation
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Verified
It is important when choosing a test mar...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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