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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 29
Select an organization that you think should reposition itself in the consumer's eye. Identify where it is currently positioned, and make recommendations for repositioning. Explain and defend your suggestions.
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Foundations of Marketing 5th Edition by Ferrell,William Pride
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