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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 15
The characteristics of services affect the development of marketing mixes for services. Choose a specific service and explain how each marketing mix element could be affected by these service characteristics.
Explanation
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The four major elements in the marketing...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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