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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 16
Why is product development a cross-functional activity within an organization That is, why must finance, engineering, manufacturing, and other functional areas be involved
Explanation
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When a new product is in development, ma...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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