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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 12
For each marketing mix element, which service characteristics are most likely to have an impact
Explanation
Verified
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The basic characteristics of services ca...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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