
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 12
For each marketing mix element, which service characteristics are most likely to have an impact
Explanation
The basic characteristics of services ca...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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