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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 23
Price skimming and penetration pricing are strategies that are commonly used to set the base price of a new product. Which strategy is more appropriate for the following products Explain.
a. Short airline flights between cities in Florida
b. A high-definition DVD player
c. A backpack or book bag with a lifetime warranty
d. Season tickets for a newly franchised NBA basketball team
a. Short airline flights between cities in Florida
b. A high-definition DVD player
c. A backpack or book bag with a lifetime warranty
d. Season tickets for a newly franchised NBA basketball team
Explanation
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Two strategies used to set the base pric...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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