Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 18

T-Mobile has attempted to position itself as a low-cost cellular phone service provider. A person can purchase a calling plan, a cellular phone, and phone accessories at its website. Visit the T-Mobile website at www.t-mobile.com.
a. Determine the various nationwide calling rates available in your city.
b. How many different calling plans are available in your area
c. What type of pricing strategy is T-Mobile using on its rate plans in your area