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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 22
A retailer purchases a can of soup for 24 cents and sells it for 36 cents. Calculate the markup as a percentage of cost and as a percentage of selling price.
Explanation
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Markup pricing is used often by retailer...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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