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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 21
Explain the major characteristics of each of the three types of vertical marketing systems (VMSs): corporate, administered, and contractual.
Explanation
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Some producers decide to use vertical ma...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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