Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 6

Walmart provides a website where customers can shop for products, search for a nearby store, and even preorder new products. The website lets browsers see what is on sale and view company information. Access Walmart's company website at www.walmart.com.
a. How does Walmart attempt to position itself on its website
b. Compare the atmospherics of Walmart's website to the atmospherics of a traditional Walmart store. Are they consistent If not, should they be