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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 12
If you were opening a retail business, would you prefer to open an independent store or own a store under a franchise arrangement Explain your preference.
Explanation
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There are many pros and cons to consider...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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