Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 3

Developing a promotion mix is contingent on many factors, including the type of product and the product's attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion-would you emphasize if you were developing the promotion mix for the following products Explain your answers.
a. Washing machine
b. Cereal
c. Halloween candy
d. Compact disc