Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 18

Myspace is not just for friends. It is also a unique promotional platform for musical artists, especially unsigned and independent artists. By creating a Myspace page, musicians can share their songs, post important dates, or even blog. Myspace music pages are different from record company websites because they feel more personal. Artists also take advantage of Myspace's viral nature by allowing other Myspace members to post their pictures, songs, and music videos on their own Myspace profile pages. Visit the website at http://music.myspace.com.
a. Who is the target market for members
b. What is being promoted to these individuals
c. What are the promotional objectives of this website
d. Is word-of-mouth communication occurring at this website Explain.