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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 4
Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used
Explanation
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A push marketing policy is a promotion m...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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