Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 11

LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive website. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting www.lego.com.
a. Which type of advertising is LEGO using on its website
b. What target audience is LEGO attempting to reach through its website
c. Identify the advertising objectives LEGO is attempting to achieve through its website.