Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 7

Briefly describe an experience you have had with a salesperson at a clothing store or an automobile dealership. Describe the steps the salesperson used. Did the salesperson skip any steps What did the salesperson do well Not so well Would you describe the salesperson as an order getter, an order taker, or a support salesperson Why Did the salesperson perform more than one of these functions