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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 21
Identify the elements of the personal selling process. Must a salesperson include all these elements when selling a product to a customer Why or why not
Explanation
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The elements of personal selling are:
• ...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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