Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 2

TerrAlign offers consulting services and software products designed to help a firm maximize control and deployment of its field sales representatives. See how the company provides sales territory management solutions by visiting www.terralign.com.
a. Identify three features of TerrAlign software that are likely to benefit salespeople.
b. Identify three features of TerrAlign software that are likely to benefit sales managers.
c. Why might field sales professionals object to the use of software from TerrAlign